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About Purebaby
Purebaby is an Australian owned fashion label creating unique, organic clothing for babies and children.
Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care.
In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s founder and Creative Director, was unable to find quality organic garments. “When I couldn’t find a range to meet all my needs – fashionable, organic, functional and most importantly affordable, I was inspired to create it myself.”
Purebaby’s vision is to create beautiful baby wear without compromising on social responsibility.
Our products are designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play.
At Purebaby we are always growing and expanding. Today the Purebaby business includes Mirabai’s husband Sanjay and a team of dedicated staff. Our collections are enchanting parents all over the world, with international distribution to more than seven countries worldwide including the US and the Middle East.
Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable –beautifully designed beautifully organic.
Pure Baby Jersey Dress/Bodysuit
- 100% Organic Cotton
- Feminine dress with built in bodysuit
- Snap button openings at the neck and inner leg for easy dressing
- Ruffle cap sleeves
- A transeasonal piece that leggings can be worn under using the dress as body suit
- Gentle machine wash
- Tiny Pink Stripes
$39.95 (including 10 % tax)
Pure Baby Summer Pant
The PureBaby Summer Pants are made from super soft 100% organic cotton, have an elasticised wasitband with drawstring to tighten or loosen pants.
| Colour | Pale Blue |
| Care label | Cold hand wash separately in mild detergent. Do not soak or bleach. Do not twist or wring. Do not tumble dry. Reshape and dry flat. Cool iron. Do not dry clean. |
| Composition | Organic Cotton |
$24.95 (including 10 % tax)
Pure Baby Woven Dress
Embroidered cotton dress. The Purebaby Woven Dress features a square neckline, ruffled cap sleeves and all over embroidered detailing.
The Purebaby Woven Dress has a soft pleated front, button-up fastening at the back and a scalloped hemline.
Colour: Vanilla
$54.95 (including 10 % tax)
Pure Baby Tiny Blue Stripe Zip Growsuit
The Purebaby Zip Growsuit has a subtle striped pattern throughout, rounded ribbed neckline, zip through front and short sleeves.
Your baby will keep snug and sleep easy in the soft cotton Purebaby Zip Growsuit.
$29.95 (including 10 % tax)
Pure Baby Jersey Grow Suit
- 100% Organic Cotton
- Beautiful stand alone piece
- Sleeveless growsuit with yoke detailing at front
- Comfortable elasticised cuffs with inner leg snap buttons
- Gentle machine wash
$29.95 (including 10 % tax)
Pure Baby Floral Print Legging
- 100% Organic Cotton
- Soft elastic waistband
- Comfotable easy style perfect to wear with tops or dresses
- Also available in shorts or nappy pant
- Gentle machine wash
$24.95 (including 10 % tax)
Pure Baby Crew Neck Tee
The Flint Crew Neck tee from Purebaby is made from soft organic cotton, has a cute animal print on front and is ideal for layering or to wear on its own in summer.
Made from 100% Certified Organic Cotton, gentle machine wash.
Every Purebaby product is made using pure organic cotton of the highest certified standard. It is grown and harvested in an environmentally sensitive way without the use of toxic chemicals. Organic cotton is not only good for the environment, it is softer and safer for babies so their skin is never irritated. Beautifully designed, beautifully organic, and the future we are all strive for, Purebaby.
$24.95 (including 10 % tax)
Pure Baby Roll Sleeve Grow Suit
- 100% Organic Cotton
- Boys stripe growsuit
- Rolled short sleeves
- V neck with snap buttons
- Snap buttons at inner leg for easy dressing
- Gentle machine wash
$34.95 (including 10 % tax)
Pure Baby Boys Short
- 100% Organic Cotton
- Cotton jersey shorts
- Drawstring waist and back patch pockets
- Also available in ecru melange
- Gentle machine wash
$24.95 (including 10 % tax)
Pure Baby Pelican Crew Neck Tee
Printed cotton t-shirt. The Purebaby Crew Neck Tee has a ribbed crew neckline, short sleeves, and tone on tone stitching.
The is crafted with soft 100% cotton and features a printed pelican motif at the chest.
$24.95 (including 10 % tax)
Pure Baby Organic Berry Stripe Top
- Girls Long Sleeve Stripe Top
- Bind round neck for easy dressing
- Gathering detail at front
- Prefect for layering under dresses, jumpers and Cardigans
- 100% Certified Organic Cotton
- Machine Wash
$29.95 (including 10 % tax)
Pure Baby 4 Pack Blue Singlets
- 4 pack singlets
- 100% Certified Organic Cotton
- Machine Wash
- Blue
$25.95 (including 10 % tax)
Pure Baby Lotus Star Anises
- 100% Organic Cotton
- A-line dress with ruffle cap sleeves
- Buttons through the back for easy dressing
- Matching nappy pant available
- Gentle machine wash
- Pure Baby Lotus Star Anises
$44.95 (including 10 % tax)
Pure Baby Boys PJ Set
- Short sleeve t-shirt and shorts set
- T-shirt with round neckline and design print feature
- Shorts with elastic waist
- 100% Certified Organic Cotton
- Machine Wash
- Sky Blue Stripe
$34.95 (including 10 % tax)
Pure Baby PJ Set
- 100% Organic Cotton
- Girls Summer PJ set
- Cap sleeve vanilla tee with a duckling print
- 2 buttons at the neck for easy dressing
- Coral mini stripe shorts with a drawstring waist
- Gentle machine wash
- Pure Baby
$34.10
$23.87 (including 10 % tax)
You Save: 30.00%
Pure Baby Easy Neck Long Sleeve Tee
- 100% Certified Organic Cotton
- Envelope neckline for easy dressing
- Machine Wash
- White With Blue Spot
$18.95 (including 10 % tax)
Pure Baby Bunny Rug Grey Willow Print
Purebaby Bunny Rug has a super soft, 100% organic cotton composition with a beautiful striped pattern throughout and reinforced trim stitching to ensure lasting durability.
Swaddle your love ones in the finest, durable and, above all, safe Purebaby Bunny Rug.
$29.70
$20.79 (including 10 % tax)
You Save: 30.00%
Pure Baby Henley Grow Suit
- 100% Organic Cotton
- Short sleeve growsuit
- Contrast henley neckline
- Snap buttons at inner leg for easy dressing
- Gentle machine wash
$34.95 (including 10 % tax)
Pure Baby Newborn Hospital Pack Blue
- 100% Certified Organic Cotton
- Hospital Pack for Newborn includes:
- 1 x Zip Growsuit, 1 x Sleepsuit and 1x Bunny Rug
- 1 x Easy Neck Singlet,1 x Bib and 1 x Knot Hat
- Machine Wash
$79.95 (including 10 % tax)
Pure Baby Knitted Legging With Feet
- 100% Certified Organic Cotton
- Fine knit legging with reinforced feet
- Wide elastic waistband
- Extra room for nappies
- Machine Wash
- Pale Blue
$29.95 (including 10 % tax)
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